![]() Additionally, individual supporters and verified Pages (including nonprofits and public figures) in Canada can create fundraisers for charities on Facebook and add donate buttons to their posts and Facebook Live videos. Nonprofits, verified Pages and Facebook users can now raise money directly from a post or Facebook Live event.įacebook does not charge fees on donations made to nonprofits via the platform so 100% of the dollars raised go to the nonprofit. These tools provide new ways for nonprofits to fundraise directly from donors and raise awareness for their cause. With National Philanthropy Day (November 15), Giving Tuesday (November 27) and the holiday season just around the corner, giving back is top of mind for many Canadians and nonprofits.įacebook Canada has just announced how they are making it easier for nonprofits to raise funds and reach more donors with the launch of new digital donating tools in Canada. Looking for a role in the not-for-profit sector, or need to recruit staff? Take a look at Guardian Jobs.As the exclusive Nonprofit Community Partners of Facebook Canada, our family of career sites is excited to be part of their announcement that makes it easier for Canadian nonprofits to fundraise and make it easier for you to make a difference. Talk to us on Twitter via Gdnvoluntary and join our community for your free fortnightly Guardian Voluntary Sector newsletter, with analysis and opinion sent direct to you on the first Thursday of the month. Our team thought that if we could create a simple way to donate on Facebook, it would be a lot easier and you’d end up collecting more money.” “And I said ‘ok, I’m ready to donate … where do I donate?’ But my friend didn’t know. Last year, Katherine Woo, product manager for Facebook’s social good team, said the idea was conceived during the height of the ice bucket challenge craze: “I was tagged by a friend to make my own video,” she explains. “There does need to be more of a level playing field, so donors can be sure the money reaches those good causes rather than going into Facebook’s profits.” “There’s nothing wrong with making a charge per se, but there are other companies, like us, that absorb those costs,” commented Waugh. But she said the company needed to be transparent about its charges from the outset, so donors and charities could make informed decisions. Natalie Waugh, head of MyDonate, welcomed Facebook’s decision to use its reach to encourage more people in the UK to donate to good causes. Some other platforms do not make a charge, including BT MyDonate. JustGiving makes a 5% charge on donations, plus a monthly fee for charities. The cost breakdown will be slightly different for European and UK charities, which will pay a 5% fee on each donation: 3.5% to cover costs and 1.5% for payment processing. The remaining 3% covers payment processing. In the US, Facebook charges non-profit organisations a 5% fee, with 2% going towards the cost of vetting the organisations, fraud protection, operational costs and payment support. “We just see this as a way to increase the opportunity for people to donate to good causes,” she said. Other fundraising organisations, such as JustGiving, may see the launch as encroaching on their territory, but Yuen said Facebook was not looking at any other organisations as competitors. Ariana Grande’s benefit concert on 4 June, to honour victims of the Manchester terror attack, used donate buttons in Facebook Live to raise more than $450,000, she said. ![]() Anita Yuen, Strategic Partner Manager at Facebook, said that collecting donations during a live broadcast has already become a powerful tool for fundraising. Two weeks before someone’s birthday, they will be asked if they want to set up a donation button, for one of the charities chosen by Facebook.ĭirect donations will also be taken via Facebook Live events. The company has not yet confirmed how many charities it will allow to access the donate tools.įacebook also plans to prompt individuals to increase their donations. That screening process opens on 12 September, with charities in all 16 countries able to apply for verification, which will involve them submitting additional financial and other information to Facebook. ![]() To apply in the UK, organisations must be a registered UK charity, and will be verified by Facebook. From early October, Facebook will expand the test rollout to Italy, Poland, the Netherlands, Belgium, Sweden, Portugal, Denmark, Austria, Finland and Luxembourg.
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